Beamer Pittsburgh

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\title{Onboarding Study Readout}
\subtitle{Where new users drop off, and why}
\author{Maya Chen, UX Research}
\institute{Driftboard Design Team}
\date{July 2026}

\begin{document}

\begin{frame}
  \titlepage
\end{frame}

\begin{frame}{Outline}
  \tableofcontents
\end{frame}

\section{What we tested}

\begin{frame}{What we tested}
  \begin{itemize}
    \item Moderated sessions with 12 first-time users, recruited across three
          target segments.
    \item Task: sign up, import an existing board, and invite one teammate.
    \item Funnel analytics from 8,400 unmoderated signups over the same two weeks.
  \end{itemize}
\end{frame}

\section{What we learned}

\begin{frame}{What we learned}
  \begin{itemize}
    \item 46\% of drop-off happens on the import screen, not at signup.
    \item Users read "Import" as file upload; nobody found the paste-a-link path.
    \item 9 of 12 participants skipped the invite step, saying they wanted to
          "set things up first" before bringing in a teammate.
    \item Time to first meaningful action averaged 7.5 minutes, against a
          target of 3.
  \end{itemize}
\end{frame}

\begin{frame}{Recommendations}
  \begin{enumerate}
    \item Merge upload and link import into one screen with a single field.
    \item Move teammate invites to after the first board is created.
    \item Add an empty-state sample board so value shows before any import.
  \end{enumerate}
  \vspace{1em}
  Full clips and transcripts are tagged in the research library.
\end{frame}

\end{document}